Own Brands? - You Were Told This First On This Blog.

You might think you're displaying savvy shopping techniques by sticking to supermarket own brands, but if you reach for the items without checking prices, the chances are that you've seen the cost of your shopping rise by up to 50%.
So what's going on?

A report from BrandView, revealed by The Grocer, has found that the prices of supermarket own brands are going through the roof.
It said that some supermarkets have increased the price of more than 40% of their own brand range. (Huffington Post.)

Also - Mail:

And SOOO many more!