Thursday, March 27, 2014

Choccie Scams.

Let us consider a chocolate-covered bar weighing between 48 and 65 grams. Whether it covers biscuit, nougat, caramel et al - precisely what % of the bar is actually choccie?
I would suggest that few achieve a lofty 20% which means an absolute maximum of 13 grams of chocolate. This, naturally, has been adulterated with milk, fats and other additives
If we suggest that 7 grams is the likely maximum of actual chocolate in any such bar - we begin to gain a perspective.
Let us postulate a mighty 20% increase in chocolate prices internationally - we are talking about the equivalent of a mere 1.4 grams - give or take.
So how does this minute amount justify chocolate bar price rises of, say, 25% - or size reductions?
It is a ripoff amongst the very worst of ripoffs. Scam alert!

Further proof needed? Check the price rises on actual dark chocolate bars in cheaper supermarkets over the last three years in which the % of actual chocolate is actually much higher than in caramel-style bars et al. Price rises are NOT of this order.

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