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Thursday, August 21, 2014
Nice One, ALDI.
FAIRY has advertised itself as the washing-up liquid that lasts twice as long as rival products for more than 60 years.
Aldi beat Fairy and all other supermarket own brand washing up liquids[GETTY]
But the household favourite has now lost its crown to a supermarket own brand. Aldi’s Magnum Premium Original has scrubbed up as top of the washing-up liquid charts in a Which? consumer test.
Our new washing-up liquid shows you don’t have to spend a fortune to make this household chore a little bit easier
Aldi spokesman Tony Baines
The 79p soap was found to wash nearly three times as many dishes as £1.70 Fairy Platinum – 14,873 plates per £1 compared to 5,069. Express.
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