Staff writer 19 January 2021
The Real Easter Egg - the only Easter egg in the UK to tell the Christian story behind the holiday - has been dropped by supermarkets as Covid hits demand.
Makers, the Meaningful Chocolate Company, said the decision was down to a bad year for Easter trade during the first national lockdown last March.
While the company saw an increase of 40% in online purchases of the egg, the major supermarkets struggled.
With the country in yet another lockdown one year on, the difficult trading climate has led to supermarkets reducing their Easter stock this time round.
It means that for the first time in 10 years, major supermarkets like Tesco, Waitrose, ASDA and Morrisons will not be selling the Real Easter Egg. CT.
