Competition At Last In Food Pricing?

Now that's a cost-of-living crisis! Waitrose announces £100million in reductions across its essentials range as retailer 'looks to shed its image as an expensive supermarket'

Long seen as a place that didn't pride itself on price-cutting, it now seems Waitrose (pictured) is keen to shed its image as an expensive supermarket - and is now announced £100m reductions.Mail.