Corporations are backing off of DEI.
If the last few years felt like a woke corporate takeover, this summer may mark the beginning of a return to normalcy.
Recently, two giants of American agriculture made some major changes in how they plan to do business. Last month, John Deere committed to alter its approach to social and cultural awareness to “more closely align business strategy to meet the needs of customers.” That announcement followed a June decision by Tractor Supply to remove their entire DEI department.
Among other things, John Deere promised to refocus on their business and brand, no longer fund “pride parades,” and remove socially motivated messaging from corporate training materials. The company also affirmed that diversity quotas and pronoun identification “are not company policy.” Tractor Supply also pledged to cease funding pride parades and to remove social ideology from training and business materials.
