Publicity Disaster?

'Israel has agreed to swap 1,000 Palestinian prisoners for a lone soldier held by Gaza’s Islamist rulers.

The deal to release Gilad Shalit resolves one of the most emotive issues in the Middle East.

Shalit, then 19, was captured by militants who tunnelled their way out of Gaza and forced him back over the border in 2006.'

I really do not get this swap. Surely it is a publicity disaster for the Palestinians on two fronts.

Firstly, it suggests that one Israeli is worth a thousand Palestinians.

Secondly, it portrays the Israelis as being incredibly caring.
Read more: http://www.dailymail.co.uk/news/article-2048107/Gilad-Shalit-freed-Israel-agrees-swap-1-000-Palestinian-prisoners-lone-captive-soldier.html#ixzz1aXp8zuTU