Cadbury’s loses royal warrant for the first time in 170 years.
Cadbury’s has not been granted a royal warrant for the first time in 170 years.
The chocolate brand, a favourite of the late Queen, was among 100 companies missing from a list of those granted the globally recognised mark of excellence last week.
In accordance with royal protocol, Cadbury’s and the other unsuccessful companies were informed of the decision by letter but were not given a reason why.
In June, Ukrainian campaigners wrote to the King calling on him to revoke the award for Cadbury’s as US parent company Mondelez continues to operate under Vladimir Putin’s regime.
A range of different factors are considered when granting a warrant, which is awarded to companies which provide an ongoing supply of goods or services to the Royal household. AOL.