Soft Fruit Ripoff.

British shoppers get a raw deal on fruit compared to the continent, claims campaigner who calls for probe into supermarket pricing. Joanna Blythman said she was shocked by the prices in big stores compared to the continent – where soft fruit, such as peaches, can cost as little as €1.50 (about £1.20) a kilo. Mail. A point which has frequently been made on this Blog from my personal experiences - principally in Spain.