Pregnant pause?

Overheard in Exeter Hospital when a heavily pregnant woman approached reception wondering why there were no signs to the Maternity Ward.
"We are not allowed to call it that - it is now Women's Health."
AAAAAAAghhhh! I do hope that such idiotic PC nonsense will not reproduce itself!
If it ain't PC - it is 'trendy' which can often be even worse!
Is this now a national cause for annoyance?