It's only taxpayers' money.

'A disastrous series of failed climate change publicity stunts cost taxpayers £9 million, it emerged yesterday.
The projects paid for by the Government’s Climate Challenge Fund did next to nothing to change public opinion, a Whitehall report found.'

Read more: http://www.dailymail.co.uk/news/article-1251881/Ministers-lavished-9m-climate-change-stunts--public-opinion-left-cold-global-warming-propaganda.html#ixzz0frRLo4n7