So Obvious That I Missed it.

Griping yesterday to friends about having to constantly be on top of the best prices for: phones, mobiles, Internet, Gas, Insurance electricity et al we all noted how negatively this affects older people - many of whom get heavily ripped off.

One young gentleman pointed out the blindingly obvious: older people hark back to times when firms rewarded customer loyalty and they live as if it still exists. Well sadly, firms no longer do that!