You might think you're displaying savvy shopping techniques by sticking to supermarket own brands, but if you reach for the items without checking prices, the chances are that you've seen the cost of some items in your trolley rise by up to 50%.
So what's going on?A report byThe Grocer, has found that the prices of supermarket own brands are going through the roof.
It said that some supermarkets have increased the price of more than 40% of their own brand range. At Tesco, over 43% had gone up in price (although 28% had fallen in price). At Sainsbury's 41% had risen in price, and 37% had fallen in price. Only Asda had lowered more prices than they had increased. Huff Post.
This Blog has always stated that by not knowing the customary price of all things that you buy - you WILL be ripped off!