Sadly, I Do Not Purchase Any Such Product So I Am Unable To Boycott. Ladies ... Over To You.

Maybelline sparks boycott calls over ad featuring bearded man applying lipstick.

By Ryan Foley, Christian Post Reporter

Beauty influencer Ryan Vita applies lipstick in an ad published by Maybelline. | Screenshot: YouTube/LibsofTikTok

A prominent cosmetic brand faces new calls for a boycott from conservative influencers after publishing a video featuring a man applying lipstick.

Maybelline released an ad last week featuring a 30-second video of a bearded man applying lipstick. Posted on its Instagram account, the ad features beauty influencer Ryan Vita discussing the makeup company's Amazon Prime Day deals.

Vita, whose Instagram profile describes himself as "not like other beauty gurus" and uses the pronouns "she/he/they."