Gesture Eggs, Huh? - I Can't Boycott Cadbury For This. I Am Already Boycotting Them Over Their Iniquitous Pricing and Shrinkflation.

Cadbury faces criticism for 'gesture eggs' this Easter.

Duncan Williams  28 March 2024.

(Photo: Cadbury)

The British confectionery company Cadbury is under fire from Christians for promoting chocolate eggs as 'gesture eggs' ahead of the Easter holiday, notably omitting the word 'Easter' from its marketing.

The decision has stirred discontent among some Christians who accuse the company of attempting to diminish the significance of Easter.

They question why the term 'Easter' is being removed from chocolate eggs, a product widely associated with the holiday.

Tim Dieppe, from the Christian Concern policy group, remarked, "If it wasn't for Easter, we wouldn't have a reason for Easter eggs." CT.