Farming leaders have welcomed a decision by the Co-op group to extend its
backing for British farmers with a 100% switch to fresh bacon and lamb from the
UK.
The new initiative will mean the Co-op is the only major UK food retailer
to stock 100% own-brand fresh British beef, chicken, pork, lamb, bacon and
turkey. It is already the only retailer to use British meat in all its chilled
ready meals, pies and sandwiches.
Under a three-year plan, the convenience retailer pledged to invest a
minimum of £1.5bn sourcing UK meat and vegetables. The announcement comes at the
start of Love British Food Fortnight, which runs from today until October
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