Good News: Spiritual Gen Z Drive Holy Bible Revival.
Holy Bible sales are soaring in the UK with publishers crediting the rising spirituality of Gen Z as driving the revival of interest embracing the ancient text in an increasingly unstable world.
The Times reports there was an increase of 87 percent between 2019 and 2024 — from £2.69 million to £5.02 million — over five years, according to figures compiled by SPCK Group, the Christian publishers, using transaction information from Nielsen Book Data.
Nielsen said sales of its broader category of “Bibles and liturgy” climbed from £7 million in 2019 to £8.1 million in 2024, up from just £5 million in 2008.While generally sales of fiction works are increasing, those of non-fiction books have been declining: Nielsen recorded a six percent fall from 2023 to 2024. The Times report added:The Bible Society said that its 2018 volume Good News Bible — The Youth Edition, was “by far our most popular”, with sales almost doubling since 2021.It has extra explanations to help readers decipher the meaning of important Bible passages and also includes infographics and space for writing notes. The boost has been attributed to a fall in atheism and revitalised marketing and designs.
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