Price transparency.

Many will recall the horrors which followed the imposition of VAT. Prices up in lights only for you suddenly be told that VAT had to be added, Really annoying; really dishonest.

Well it is back and airlines are the worst offenders. Low prices are given and then you must add extras for: luggage, booking online, seating choices, queue jumping, taxes, using a credit card, (some even using a debit card!), wings on the aircraft etc.

Okay. So the last one was a slight exaggeration but it is still extremely dishonest - and I promise to start preferring the airline which is straightforward with its prices.