Poverty.

Jamie Oliver has said he finds it hard to talk about "modern-day poverty", saying many poor families in Britain do not know how to feed themselves and choose expensive options.

The TV chef, who has an estimated fortune worth £130m, said poor communities in other countries have a better grasp of f
ood, and often produce some of the most inspirational food.
The 38-year-old star cited a family he met while making one of his previous TV shows who ate unhealthy, fast food but had splashed out on a huge TV. Huff Post.

Tragically - this is very true. Many do not know how to shop either.