How can you talk about 'salvation' or 'being saved' when the people before you are left in ignorance as to what they are being saved from?
Are you embarrassed to mention hell because you preach only about God's love and conveniently forget: His wrath; His justice; His righteousness?
God's love is available to every human being but He will not force us to accept salvation. If we opt for hell - He will honour our choice.
Do you refuse to preach on hell because some may not like it or you 'may put some people off?'
If this is the case - then shame on you. How do you love the lost by not outlining to them the immensity of the problems they refuse to face?
If a neighbour's house is ablaze - do you just keep telling them that it would be a good idea not to remain in the house but fail to explain why?
Silly - innit?