The first meme was that those who voted No did so because they were 'misinformed'. Just as in Brexit the majority of 'university educated' people voted Yes to the EU, so the majority of 'educated' people appeared to have voted Yes in the Australian referendum. Those who believe themselves to be 'educated' regard those who are not as being ignorant and open to misinformation. The trouble is that this correlation doesn't necessarily follow. What if being 'educated' just simply means that you have been indoctrinated into the values and doctrines of your educators, and have no more capacity to rationalise and think through things than we ordinary mortals?
There is some research which suggests educated people (in the modern sense of education) are less likely to change their minds on the basis of evidence and reason, than those who have not had the privilege of being educated in cultural Marxism, critical race theory and Queer theory! Just as in Brexit the Russians, the Daily Mail and Rupert Murdoch were blamed, so in the Voice it was 'foreign powers', social media and again the omnipotent Rupert Murdoch who got the blame. CT. 
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