Making Chastity Sexy: The Rhetoric of Evangelical Abstinence Campaigns
University of California Press, 2011
264 pp., $24.33
Evangelical abstinence campaigns have shifted their emphasis from "just say no" to sex before marriage - to "just say yes"—within marriage, that is, says Christine Gardner. In Making Chastity Sexy (University of California Press), the Wheaton College communications professor examines the rhetoric of three evangelical abstinence organizations, comparing them with an abstinence campaign in sub-Saharan Africa, where HIV/AIDS is a common threat. (Christianity Today.)