While noting a freedom of speech to publish within the bounds of the law, left-wing campaigner Joe Mulhall of the ‘dirty tricks’ group Hope Not Hate (HnH) nevertheless made clear his view Amazon should feel compelled to self-censor. He told The Guardian: “Everyone has the right to write and publish a book as long as the content doesn’t break the law. The question is whether Amazon feel comfortable platforming him, and facilitating the sale of a book that will funnel thousands of pounds into the pockets of Britain’s best known far-right extremist. Freedom of speech is not freedom of reach.”
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Hope Not Hate has strong links to the British government and friends in Parliament, but dispassionate observers from outside British political circles have questioned the organisation. Notably, Sweden’s Swedish Defence Research Agency (FOI) included the group in a 2018 report on left-wing extremism.