New campaign calls for fairer UK tea trade.
Saritha Kumari, a tea picker in South India (Photo: Fairtrade Foundation)The Fairtrade Foundation has unveiled a new campaign calling on the UK government, businesses, and everyday tea drinkers to take action in support of tea producers worldwide.
The Brew it Fair launched this week on the same day as International Tea Day.
It is calling for action to be taken to ensure that the people behind the UK’s 100 million daily cups of tea are paid fairly and treated with dignity.
The campaign coincides with the release of a major new Fairtrade report, ‘Brew it Fair: Creating a Fairer Future for the People Behind the Tea we Drink,’ highlighting persistent inequities in the global tea trade.
Despite three decades of advocacy, only a fraction of tea sold in the UK is certified Fairtrade, and the vast majority of profits still fail to reach those who grow, pick and process the tea. CT.
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