Dan Delzell On, 'The Blind Path To Hell.'

Many unbelievers do not even know the bad news yet, let alone the good news. And they don't realize the sentence that awaits them if they remain in their current condition. In addition, they don't know what Christ did to pay the penalty for their sin. They remain clueless, just as you and I would be if we had not been reached with God's message of salvation.
Read more at http://www.christianpost.com/news/when-people-live-as-though-jesus-never-died-173044/#eKuZzC84xV5lW04c.99

Little wonder Christ's sacrifice is rejected by so many if they cannot even grasp the degree of trouble they are in right now!