It's the early 2000s, Westlife are in the charts, Pop Idol is on the TV and a weekly shop at your local supermarket won't break the bank.
A newly uncovered 24-year-old receipt from Morrisons has gone viral on social media - with Gen Z viewers stunned at the prices.
The bill, from a New Year's Eve 2001 shop in the supermarket chain's Ripon branch, cost just £34.57 and included staple items such as olive oil, cat food and toothpaste - all of which have seen a marked increase in prices since then.
To uncover just how stark the price differences are, the Daily Mail travelled to the Ealing, west London
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While some substitutions had to be made, overall the trolley of everyday items was exactly the same.
But the cost had more than doubled from £34.57 in 2001 to a whopping £76.40 in 2025 - an increase of 121 per cent. In the same timeframe, average wages increased by just 60 per cent.
And supermarket bills have risen by more than the rate of inflation: this price rise is above the Bank of England's inflation calculator which estimated the 2001 bill would cost £66 in 2025.