Ooh. Let joy be unconfined - a price war! Thanks, Mr ALDI. Ta muchly, Mr LIDL. This is truly wonderful news for the consumer. The only downside is that this may possibly squeeze the small retailers even further but I suspect that they may have already lost the customers they were going to lose. The other potential downside is the way supermarkets squeeze their suppliers. I suspect too that if this were still possible, it would have already taken place.
It does appear that it may just be giant supermarket profits which will bear the brunt. I do hope so.
